What is property data? Property data, or real estate data, is used in a variety of ways within the real estate industry. Appraisers use this data to determine the market value of a given property, and insurers use it to better understand what they are insuring. In addition, homeowners or…
The online food delivery industry has emerged and grown tremendously over the past decade. Users have increasingly come to realize the convenience that online food delivery can provide them, making the food delivery market seemingly limitless. As of January 2020, 60 percent of U.S. consumers order delivery or takeout once…
By Import.io CEO, Gary Read, Forbes Councils Member Forbes Technology Council Original post: Forbes Technology Council While the alternative data market is thriving—and projected to be worth $350 million in 2020, up from $183 million in 2016—we have witnessed organizations suffer from alternative data fatigue in 2019. The same groups of alternative datasets are…
If you work in the travel or hospitality industry, you’ve likely heard the term revPAR. But is revPAR simply the latest buzzword? And how important is it, really? We’ll answer these questions and more in today’s article. What is RevPAR? Revenue Per Available Room, or RevPAR, is a key performance…
Organizations often turn to alternative data for relevant and complete datasets, but this route can lead them to alternative data fatigue. Alternative data providers offer datasets for competitive insights, but they often package and sell the same datasets to multiple hedge funds who then spend much of their time preparing…
Yield management is a key component of any hospitality business looking to capitalize on the limited booking opportunities available to them. Today, we will take a closer look at what yield management is and why it’s important, how to calculate yield management, and how web data analytics can help optimize…
Customer experience (or CX) is the overall perception that a consumer has when interacting with your product, service, or brand. Many companies believe that definitive experiences are created internally, then passed on to the end consumer and not changed after that. While the customer experience certainly begins within the business,…
If you’re in the world of data analysis or data science, you’ve probably heard of data blending. But what exactly is data blending, and what are the benefits and costs associated with it? Keep reading to dive into the basics of data blending. What is Data Blending? Data blending is…
We are now living in the age of big data. In fact, web data is projected to grow even faster due to both machine-based and human-generated data experiencing an overall growth rate of 10 times faster than conventional business data. With such major potential, 89 percent of users believe big…
Pricing in the hospitality industry is more complicated than in any other industry. It seems like retail/ecommerce is always portrayed as the industry with the most competitive pricing, but hospitality has retail beat. In ecommerce, the main variables affecting prices are competitor prices and profit margin. But in hospitality, there…
