Yield management is a key component of any hospitality business looking to capitalize on the limited booking opportunities available to them. Today, we will take a closer look at what yield management is and why it’s important, how to calculate yield management, and how web data analytics can help optimize…
Customer experience (or CX) is the overall perception that a consumer has when interacting with your product, service, or brand. Many companies believe that definitive experiences are created internally, then passed on to the end consumer and not changed after that. While the customer experience certainly begins within the business,…
If you’re in the world of data analysis or data science, you’ve probably heard of data blending. But what exactly is data blending, and what are the benefits and costs associated with it? Keep reading to dive into the basics of data blending. What is Data Blending? Data blending is…
We are now living in the age of big data. In fact, web data is projected to grow even faster due to both machine-based and human-generated data experiencing an overall growth rate of 10 times faster than conventional business data. With such major potential, 89 percent of users believe big…
Pricing in the hospitality industry is more complicated than in any other industry. It seems like retail/ecommerce is always portrayed as the industry with the most competitive pricing, but hospitality has retail beat. In ecommerce, the main variables affecting prices are competitor prices and profit margin. But in hospitality, there…
With big data becoming more prevalent in the business world, a lot of data terms get thrown around, with many not quite understanding what they mean. What is data mining? Is there a difference between data mining and predictive analytics? How are the two related? All of these are great…
Revenue management can make a huge difference in the revenue of a company in the hospitality industry. Putting effort into this area has the potential to significantly increase revenue. However, revenue management strategies require a lot of data and time, which can be a difficult investment. We’ll walk through the…
Download the free online travel ebook now! To attract an online travel customer, you’re not just trying to gain a ticket or room sale. You’re gaining the opportunity to engage with a customer throughout their travel experience, to upsell or cross-sell them higher-margin services, and ultimately, their loyalty. Quick and…
Joining CDOs from across the country at the CDO event in NYC on November 8th? Find out how you can use web data to differentiate from the competition by attending a roundtable from our Founder and Chief Data Officer, Andrew Fogg. Through real world customer case studies, this session will…
If you’re at all familiar with data analysis, then you’ve encountered data visualization. It is a key part of data analysis. We’ll explain how it is used and discuss each of the different types of visualizations, but first let’s make sure we all understand what it is and why it’s…
