Data types · Product Q&A
The questions shoppers ask before they buy. And whether anyone answered them.
Product Q&A is where purchase decisions stall. A shopper asks whether the charger is included, whether it fits a 2019 model, whether it works in the UK — and if nobody answers, they buy something else. Import.io captures every question and answer across retailers, flags the unanswered ones and groups them by topic, so content and support teams know exactly what to fix.
| Retailer | Questions | Answered | Unanswered | Top topic |
|---|---|---|---|---|
| Home Depot | 214 | 198 | 16 | battery compatibility |
| Lowe’s | 96 | 81 | 15 | charger included? |
| Amazon | 388 | 371 | 17 | chuck size |
| Walmart | 42 | 29 | 13 | warranty |
| Answered by brand | — | 112 | — | — |
| New this week | 23 | 14 | 9 | — |
Every question is a content gap.
Shoppers ask the questions your product page failed to answer. Repeated across retailers, the same question — what’s in the box, will it fit, is it compatible — points at the one line of content that would have closed the sale.
Import.io collects questions and answers from every retailer, records who answered and how helpful it was, and groups questions by topic, so the fix goes into the product content once instead of being answered forty times.
- Brand ecommerce and content teams
- Customer support
- Product management
- Digital shelf platforms
- Retail category teams
What Product Q&A data answers.
Six questions teams use it for most.
Unanswered question alerts
New questions with no answer, by retailer and age, routed to the team that can answer.
alertsContent gap analysis
Recurring questions grouped by topic, pointing at missing product content.
contentCompatibility and fit
What shoppers need to know about fit and compatibility, by product and model.
compatibilityCompetitor objections
What shoppers ask about competing products — and what that says about them.
competitionSupport deflection
Answers to the most common questions pushed into product pages and help content.
supportTraining data
Clean question–answer pairs with provenance for support bots and search.
AIThe data, field by field.
| field | type | example |
|---|---|---|
| question_id | str | hd-q-88213 |
| retailer | str | lowes |
| product_id | str | 5013… |
| question | str | Is the charger included? |
| asked_at | date | 2026-09-22 |
| answer | str | Yes, one charger and two batteries. |
| answered_by | enum | brand |
| answered_at | date | 2026-09-24 |
| helpful_votes | int | 41 |
| status | enum | answered |
| topics | list | in the box |
| retrieved_at | ts | 2026-09-25T07:10:44Z |
- Retailer product pages
- Marketplace Q&A sections
- Brand sites
- Community and forum threads linked from product pages
The hard parts, handled.
What breaks when this is done with scripts, and how Import.io handles it.
Hidden behind clicks
Questions and answers loaded by “see more” buttons and pagination are expanded and captured completely.
Who answered
Answers are attributed to brand, retailer, seller or community using the page’s own labels.
Topics across retailers
Questions are grouped by topic across retailers, so the same question asked forty ways is one content fix.
Personal data removed
Shopper names and handles are removed before delivery.
Two ways to get it.
Same capture engine underneath each one.
Managed feeds
Content, support and digital shelf teams who want Q&A delivered daily with unanswered alerts, under an SLA.
learn more →Self-service platform
Analysts who want to build their own Q&A extractors.
learn more →Questions and answers are collected from public pages with shopper names and handles removed.
Product Q&A data questions.
Straight answers.
Can you flag unanswered questions?
Yes. Every question carries a status and age, so unanswered ones can be alerted by retailer and routed to whoever answers them.
Do you know who answered?
Answers are attributed to the brand, retailer, seller or community, using the labels each site shows.
Can questions be grouped by topic?
Yes. Questions are tagged with topics such as compatibility, what’s in the box or warranty, across retailers.
How often is Q&A refreshed?
Daily by default; priority products can be refreshed more often.
Is shopper data removed?
Yes. Names and handles are removed before delivery.