To meet their growth and revenue objectives in a challenging, dynamic market, retailers and manufacturers must adopt a data-first approach to succeed online. For these executives, this may mean rethinking the types of data that are used to drive business decisions.
The world’s biggest repository of data is the internet. It is a source of tremendous potential. Data is an enabler and can help businesses win and maintain competitive edge by tracking and monitoring competitor pricing on websites, for example. It is wide ranging in that there are many insights derived from web data that can help retailers and manufacturers.
Perhaps you are looking to refine your pricing strategy? Import.io enables you to monitor and track competitor pricing to find out if you are competitively priced. Are you more or less expensive than your competitors? If it’s the latter, then you could be leaving money on the table?
Are there new product development opportunities or whitespaces within your product category? Import.io can monitor the prices and distribution of products in any given category across your competitive set to identify any gaps and opportunities in your offer.
Or you may want to know how customers view and rate your products and services or improve your rankings in search? Import.io can monitor customer sentiment and key words enabling you to implement product changes to boost reviews or your listings.
Timely, high quality web data can drive the right decisions and deliver positive business outcomes. See how Web Data Integration can change your business.
Watch the webinar now and learn from real world examples of how retailers and manufacturers are using web data to
- Monitor your competitors’ product range and pricing to win competitive edge
- Forecast price changes and respond to seasonal impacts and events
- Optimize your inventory and discover fresh avenues for new product development
- Track and turn customer conversations and sentiment into actionable insights
- Deliver a dynamic e-commerce site with up-to-date and engaging content