When it comes to online marketplaces, Amazon may not be the only game in town for online retailers, but it’s close—with Amazon now accounting for about to half of all online retail sales. For retailers operating in this massive marketplace, monitoring Amazon data is emerging as a key competitive differentiator.
With Import.io, your organization can quickly and easily begin to leverage Amazon data and use it to your competitive advantage.
After setting up your Import.io data extractors to capture pricing and product ratings on Amazon, you can then choose to receive automated Change Reports hourly, daily, weekly, monthly or ad-hoc. The example below shows the category of computer speakers. On the first page of the report, you can see that between January 12th and February 2nd forty items changed either pricing or ratings with the changed items highlighted in blue.
The second part of the report shows what speakers have been added to Amazon during the timeframe and the third section shows what speakers have been removed from Amazon.
Why is this data valuable? It’s important to know competitive pricing to ensure your pricing yields maximum sales—and maximum profits. And, it’s important to know when your products or your competitor’s move up or down in ranking, so you can better understand customer purchases, behaviors, and preferences.