What is price intelligence?

Price intelligence is the process of collecting and analyzing competitor pricing, stock and promotion data to help businesses make informed pricing decisions. Import.io Price Intelligence provides real-time market monitoring and AI powered product matching for accurate, scalable insights.

How does Import.io Price Intelligence work?

Import.io Price Intelligence connects directly to Import.io’s data extraction infrastructure. It monitors millions of product listings, matches SKUs using AI and delivers real-time pricing, stock and promotional insights that support eCommerce, retail and pricing teams.

Who uses price intelligence tools?

Price intelligence tools are used by eCommerce teams, pricing managers, category managers, retail analysts, data teams and strategy teams. They rely on accurate market data to react quickly to competitor changes and protect margin.

Does Import.io support dynamic pricing?

Yes. Import.io Price Intelligence provides real-time insights that can be used to trigger dynamic pricing rules. Teams can react instantly to competitor changes and push updated pricing into their eCommerce or pricing systems.

How does Import.io use AI in data extraction?

Import.io uses machine learning to detect patterns, adapt to changes in website layouts, and validate results automatically. This means pipelines don’t just run, they adjust themselves to keep your data accurate and consistent.

Can Import.io provide training data for AI models?

Yes. Import.io delivers model-ready datasets that are clean, structured, and documented. Our customers use this data for fine-tuning large language models, powering retrieval-augmented generation (RAG) systems, and building custom AI solutions.

What does “self-healing pipelines” mean?

When a website changes, most extractors break. Import.io pipelines don’t. They automatically detect drift, re-map fields, and continue delivering data. Combined with continuous monitoring, this ensures your AI systems and dashboards are always fed with reliable inputs.

How does Import.io help me use AI from the very beginning?

Import.io takes an AI-first approach to every project. Instead of starting with manual scoping or guesswork, you can engage directly with our platform using natural language to define your requirements. The AI helps refine the scope, shape the schema, and even build your first proof-of-concept automatically. This way, you see value faster, and the POC already reflects the exact business outcomes you care about.

Clear control over pricing intelligence and strategy

Import Aperture automates customisable pricing strategies against real-time market data for pricing, assortment and availability- keeping you ahead of the curve by your own rules

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Pricing and compliance: total Digital Shelf control

Import Aperture consolidates your MAP compliance, content governance, share of shelf, and sentiment analysis into one clearly actionable, automated workshop

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Trusted by pricing and e-commerce leaders

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Pricing intelligence, at scale

Aperture is Import.io’s pricing intelligence and compliance platform, built to monitor competitors,
enforce MAP, and turn pricing signals into action.

500B+

Data points processed per month

2.6M

Unique products collected  per day

5.5B+

Web pages extracted

2012

Operating since

Enterprise-scale AI processing

Sustained large-scale data processing across global retail and brand monitoring workloads.

High-volume product collection

Continuous collection of millions of unique product listings per day during sustained retail monitoring periods.

Web-scale extraction coverage

Cumulative web pages extracted across long-running, large-scale extraction programs since 2012.

Proven operational longevity

More than a decade of operating production web data pipelines for enterprise retail and brand use cases.

Driving Better Pricing Decisions

Most pricing tools surface more data. Import.io:Aperture surfaces the right signal.
It narrows thousands of market movements into a clear view of what matters now.

Price strategy

Market Insights Dashboard

Get a clear, real-time view of how your prices perform in the market. Track price position, movement, availability, and compliance in one place, using consistent, normalized signals rather than disconnected metrics.

Built to support executive visibility and day-to-day pricing decisions without overwhelming users with raw data.

Category performance

Competitive Price Monitoring

Track competitor pricing across retailers and marketplaces as it changes. Monitor competitor pricing across channels using stable, comparable signals. See instantly which products are priced lower, inline, or higher, and understand how those positions change over time.

Respond early, not urgently.

Competitive parity

Product Matching

Aperture uses AI-driven product matching to connect identical and comparable products across inconsistent retail data. Matches are transparent, reviewable, and built for scale. Understand exactly how products are matched across retailers and variants. Review automated matches, confidence scores, and equivalence logic, with the ability to audit, adjust, or override where needed.

Trust the comparison before acting.

Game changer

AI Assistant for Pricing Decisions

Ask questions about price changes, market behavior, and competitive dynamics in plain language. The assistant explains what changed, why it changed, and where attention is needed, using the same governed data and rules as the rest of the platform.

Move from insight to decision faster.

Cost control

MAP Governance & Violation

Monitor MAP risk and pricing compliance across retailers with clear evidence and severity scoring. Aperture helps teams prioritize enforcement and document actions. Define, monitor, and investigate MAP compliance with full transparency. See active and resolved violations by retailer, understand exactly where prices fall below MAP, and review captured evidence with confidence.

Protect margin and brand integrity.

Marketplace control

Alerts That Drive Action

Alerts trigger only when a real decision is required. Each alert includes context, impact, and a clear next step so teams stay focused.Get notified only when action is required. Alerts highlight meaningful pricing changes, MAP violations, availability gaps, and exceptions based on clear thresholds and rules.

Fewer alerts, better outcomes.

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Capabilities designed for confident pricing decisions

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Market Price Visibility

See how your products are priced across retailers, regions, and channels.

Understand price dispersion, parity, and outliers at a glance.

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AI Product Matching

Ensure accurate product equivalence across retailers and marketplaces.

Matches are transparent, auditable, and continuously improved.

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Dynamic Pricing

React instantly to market shifts with automated pricing rules.

Push updates directly to your e-commerce platform.

Promotions & Discounts

Track how and where promotions are applied across the market.

Separate temporary promos from long-term price erosion.

New Listings Alerts

See when products are newly listed, bundled, or removed.

Spot unauthorized sellers and emerging channel risk early.

Stay Ahead of Every Change

Turn competitor data into actionable insights.

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Capabilities designed for pricing control and compliance

AI Product Matching

Ensure accurate product equivalence across retailers and marketplaces.

Matches are transparent, auditable, and continuously improved.