Ranking

Ranking refers to where a product appears in retailer search results. Higher rankings correlate with higher visibility, click through rates and conversion. Ranking is influenced by price, availability, content quality and reviews.

Why it matters

• Directly affects sales and discoverability
• Shows how competitive a product is within its category
• Guides digital shelf optimisation strategies

How it is used

• Search visibility tracking
• Retail media planning
• Competitive content analysis