Price Intelligence

Price intelligence is the systematic tracking and analysis of competitor prices and promotional activity. It helps organisations maintain margin, respond to market shifts and plan pricing strategies. Price intelligence relies on external data to provide a clear and current view of competitive position.

Why it matters

• Supports data driven pricing decisions
• Reduces risk from sudden competitor price changes
• Helps maintain brand value and margin integrity

How it is used

• Daily competitor price tracking
• Promotion depth and frequency analysis
• Strategic and tactical pricing decisions