Price Index

Price index compares a product’s price against a market or competitor baseline. It provides a simple measure of competitiveness across categories and regions. Tracking price index helps organisations understand if they are priced above, below or aligned with the market.

Why it matters

• Shows relative competitive position
• Highlights pricing gaps or opportunities
• Supports long term pricing strategy and planning

How it is used

• Category level pricing reviews
• Market comparison dashboards
• Price elasticity and margin modelling