Ecommerce

web scraping

3 Ways Non-Technical Marketers Can Leverage Web Scraping

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You may hear web scraping and shiver, thinking that it’s only for the most technical among us. However, marketers can use web scraping too, and they can get massive value from doing so. You don’t even need to be super technical to figure it out, either. While you’re probably aware of what web scraping is, […]

ecommerce web scraping

8 Ways Non-Technical Store Owners Can Leverage Ecommerce Web Scraping

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According to the National Retail Federation, online retail will grow 8 to 12% in 2017, up to three times higher than the growth rate of the industry overall. Meanwhile, brick-and-mortar retail is only expected to grow by 2.8%, slower than the average rate of growth for the overall industry. This is good news for ecommerce […]

How Any Ecommerce Store Can Leverage Big Data

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Small ecommerce businesses may have the impression that big data is only for major industry players with multi-million dollar budgets. Think Amazon, with its recent acquisition of Whole Foods that created new opportunities to use big data to target savvy shoppers looking for a revolutionized e-grocery store experience. There aren’t many Amazons out there with […]

competitive pricing

Why monitor competitor pricing?

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Consumers have so many choices when shopping online. How can you be certain they’ll buy on your site? Optimizing keywords for search engines, ensuring your ecommerce site is fast to load, having a great design, and offering popular merchandise are all important, but if your price is too high compared to the competition, you may […]

ecommerce

Data-driven Disruption in Ecommerce

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In the fast-evolving retail industry, data won’t just be the key ingredient to success, but outright survival. This post looks at the disruption taking place in retail, and a couple examples of the data-driven disruptors that are succeeding today. If you look at what’s been happening across industries in the past few years and tried […]

Upstream Commerce

5 Obvious Reasons Retail Winners Do Competitor Price Monitoring

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Great article by Gilon Miller originally posted on Upstream Commerce. As all retailers gird their loins to do serious battle for customers and sales in today’s evolving and competitive marketplace, competitor price monitoring has become indispensable as the keystone for strategic decisions regarding pricing, sales, profits, and survival. Competitor price monitoring makes the difference between making a sale […]

Using Import.io, RepZio collects timely data for online marketplaces

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RepZio allows outside sales reps to display products, inventory, and customer data on cell phones or tablets and take orders from anywhere. RepZio uses Import.io to get the most up to date product and inventory data to populate their customers’ online marketplaces. For instance, Import.io continuously collects high-end furniture product data including pricing, manufacturer IDs, product features, descriptions, and image […]

table of data

Import.io example: extract pricing data from any web page

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This article was originally written in Italian for: VIETATO STACCARE IL CERVELLO by Irene Scapin 🙂, @iome_e_irene After reading the article All the best big data tools and how to use them, I tried downloading Import.io to extract pricing data on a web page so that it can be processed later. By subscribing to the trial version of the program, you can […]

price monitor

How to Create a Competitor Price Monitoring Strategy

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In real estate, the three most important elements are location, location, location. In e-commerce, it could very well be price, price, price. The product has to be decent, and the tide is slowing turning to put more emphasis on the overall user experience (some experts predict that it will exceed both price and product as […]

Bubbly

Bubbly uses Import.io to generate leads & uncover competitive trends

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Import.io is essential to Bubbly’s growth strategy. Bubbly creates pure joy, wonder and happiness with soap bubbles through entertainment, products and STEM education. Using Import.io helps make sales more predictable, by providing a generous pool of prospects ready to pour into the funnel and flatten out demand fluctuations. This means Bubbly can more carefully control […]

Automating web scraping rental listings for competitive research

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One of the beautiful things about Import.io is the ability to automate and schedule your data extractions (commonly known as web scraping). For instance, several of our customers need to extract data daily from different rental listing sites or retail websites to find who and what to target in their own marketing efforts. Command line […]