Offer Price

Offer price is the current selling price of a product. It may include temporary discounts, promotions or loyalty incentives. Offer price changes frequently across retailers, making it a core metric for pricing intelligence, competitive benchmarking and promotional analysis.

Why it matters

• Shows real time competitive position
• Indicates promotional activity and discount depth
• Directly influences sales performance and conversion

How it is used

• Daily competitive price monitoring
• Promotion planning and evaluation
• Digital shelf performance tracking