Promotion

A promotion is a temporary offer designed to influence demand, such as a discount, bundle or limited time price reduction. Promotions have a direct impact on sales, market share and competitor behaviour. Tracking promotional activity helps organisations plan more effectively and measure ROI.

Why it matters

• Drives demand and customer engagement
• Influences competitive activity and brand perception
• Helps identify pricing and promotional opportunities

How it is used

• Promotion calendar tracking
• Category level promotion analysis
• Competitive benchmarking during peak periods