A global energy supermajor
Runs a managed web data program for its automotive products.
Automotive web data
Every vehicle on every lot. Priced, aged and compared, VIN by VIN.
Import.io collects VIN-level dealer inventory, prices, days on lot, regional OEM incentives and aftermarket parts data from dealer, manufacturer and retail sites. Automotive pricing, inventory and market teams receive structured records through an API, managed feed or Aperture.
36,480vehicles tracked, VIN-unique
41median days on lot
1,318price cuts in 24 h
12tyre MAP breaches today
| VIN | Model | Dealer | Price | Δ | Days on lot | Miles |
|---|---|---|---|---|---|---|
| …4471 | 2023 SUV LX AWD | Riverton Motors | $31,480 | −$1,200 | 44 | 28,112 |
| …9082 | 2022 SUV Sport | Lakeside Auto | $27,995 | — | 17 | 41,230 |
| …1156 | 2024 SUV Hybrid | Northgate Cars | $38,750 | −$900 | 61 | 9,804 |
| …6630 | 2023 SUV EX | Brightwater Ford | $33,200 | +$300 | 8 | 22,450 |
| …2208 | 2022 SUV Base | Kestrel Auto | $24,490 | — | 93 | aged |
| …7741 | 2024 SUV Touring | Riverton Motors | $41,995 | new | 1 | 3,120 |
live events
VINthe key: one vehicle, one record, across every site
Dailydealer inventory and price changes
Hourlyaftermarket prices and MAP checks
2012in production since
VolvoCastrolPirelli
Automotive brands already on it.
Production examples from organisations using Import.io today and in recent years.
One of the world’s largest automotive services companies
Joined Import.io through its 2019 acquisition of Connotate.
Global vehicle, tyre and lubricant brands
Rely on Import.io for web data across retailers and markets.
Two shelves, one market.
The automotive market runs on two shelves. One holds vehicles: dealer inventory, OEM offers, auctions and classifieds, keyed by VIN. The other holds parts, tyres and fluids, sold through retailers and marketplaces under MAP policies. Import.io reads both, and Volvo, Castrol and Pirelli are among the companies that use it.
On the vehicle side, the same car appears on the dealer’s own site, two classifieds and a marketplace, often at different prices. Days on lot and price cuts are the clearest demand signal in the industry — if you can deduplicate by VIN and keep the history. OEM incentives change monthly and by region, and only show up when you ask from the right place.
On the aftermarket side, tyres, parts and lubricants live and die by MAP and availability across retailers and marketplaces, with fitment data deciding which part is even comparable. Import.io handles both with the same engine.
who uses it
- OEM sales, pricing and incentives
- Dealer groups
- Lenders, lessors and remarketing
- Parts, tyre and lubricant brands
- Insurers and valuation providers
What automotive teams do with it.
Six programs we run most often in this industry.
Related guidance: availability data, MAP monitoring, product matching, managed web data.
Dealer inventory and pricing
Every vehicle across dealer sites and classifieds, VIN-deduplicated, with price history and days on lot.
inventoryOEM incentives and offers
APR, lease and cash offers by model and region, captured from inside each market.
incentivesRemarketing and residuals
Used-vehicle asking prices and time-to-sell by model, trim and mileage band.
residualsAftermarket pricing and MAP
Parts, tyres and lubricants prices across retailers and marketplaces, with MAP breaches and seller identity.
aftermarketEV and charging infrastructure
Charging operators, sites, connector types and pricing, kept current as networks expand.
EVDealer reviews and service
Ratings, reviews and service pricing across dealers and networks.
serviceThe data, field by field.
| field | type | example |
|---|---|---|
| vin | str | 1HGCV1F3…4471 |
| year / make / model | str | 2023 / — / SUV LX AWD |
| trim | str | LX AWD |
| mileage | int | 28,112 |
| price | num | 31480 |
| price_history | list | 32680 → 31480 |
| dealer_id | str | riverton-motors |
| location | str | Dayton, OH |
| days_on_lot | int | 44 |
| incentives | list | 1.9% APR |
| fuel_type | enum | hybrid |
| retrieved_at | ts | 2026-09-25T05:40:12Z |
where it comes from
- Dealer websites
- OEM websites and configurators
- Automotive classifieds and marketplaces
- Auction and remarketing listings
- Parts, tyre and lubricant retailers
- Charging network directories
The hard parts, handled.
What breaks when this is done with scripts, and how Import.io handles it.
01
VIN deduplication
Vehicles are matched by VIN across dealer sites, classifieds and marketplaces, so one car is one record with one history.
02
Dealer-site sprawl
Thousands of dealer sites run on a handful of website platforms; extractors are built per platform template and maintained centrally.
03
Regional offers
Incentives are captured from inside each region, so a Midwest APR and a West Coast lease offer are both seen as shown.
04
Fitment-aware matching
Parts and tyres are matched on specification and vehicle fitment, so only genuinely comparable products are compared.
How a program is scoped.
A clear operating plan before collection begins.
01
Sources
Agree the public sites, pages and coverage the program needs.
02
Schema and fields
Define the entities, fields and validation rules for each structured record.
03
Delivery cadence
Set the refresh schedule and choose API or managed-feed delivery.
Three ways to get it.
Same capture engine underneath each one.
Managed feeds
OEM, dealer-group and lender data teams who want VIN-level inventory and incentives delivered daily, under an SLA.
learn more →Aperture
Parts, tyre and lubricant brands who need prices, availability and MAP evidence across retailers and marketplaces.
learn more →Self-service platform
Analysts who want to build their own inventory or offer extractors.
learn more →data scope
Programs collect publicly listed vehicles, offers and prices. VINs identify vehicles, not people; private sellers’ details are minimised and excluded by default.
Automotive questions.
Straight answers.
How do you deduplicate vehicles across sites?
By VIN. Listings from dealer sites, classifieds and marketplaces are merged into one vehicle record with its price and status history.
How many dealers can you cover?
Coverage is built per program; because most dealer sites run on a few website platforms, adding dealers on a covered platform is fast.
Can you track OEM incentives by region?
Yes. Offers are captured from inside each region, by model and trim, and changes are reported as they publish.
Do you handle parts fitment?
Yes. Parts and tyres are matched on specification and vehicle fitment data, not just title text.
Can tyre and lubricant brands monitor MAP?
Yes, through Aperture or a managed feed: prices, sellers and dated evidence for every breach.