One of the world’s largest retailers
Receives competitor and marketplace pricing across its markets as a fully managed program.
Retail & Ecommerce web data
Every shelf price, promotion and stock-out. Store by store, hour by hour.
Import.io collects prices, promotions, availability, assortment, sellers, rankings and reviews from retailer sites, marketplaces and local stores. Pricing, category and ecommerce teams receive structured, timestamped data through an API, managed feed or Aperture dashboard.
101.8price index vs market
23%of SKUs on promotion at a competitor
7competitor stock-outs
142price moves today
| Product | You | Home Depot | Lowe’s | Amazon | Walmart | Index |
|---|---|---|---|---|---|---|
| M18 FUEL Hammer Drill | $179.00 | $179.00 | $159.00 | $174.99 | $179.00 | 104.1 |
| 20V MAX Drill/Driver Kit | $139.00 | $139.00 | $139.00 | $119.00 | $129.00 | 106.3 |
| 18V ONE+ Drill/Driver | $59.00 | $59.00 | $64.00 | $59.97 | out of stock | 98.7 |
| 12V Max Drill/Driver Kit | $99.00 | $99.00 | $99.00 | $94.49 | $99.00 | 101.6 |
| 18V Brushless Drill | $129.00 | $129.00 | $124.00 | $129.00 | $109.00 | 107.4 |
| 20V Cordless Drill | $49.98 | $49.98 | $54.98 | $47.99 | $49.98 | 99.2 |
live events
11retailers × 4,000 SKUs, refreshed hourly, on one program
2.6Mproducts collected a day
190locales, captured from inside each market
2012in production since
M&SMorrisonssalsifyprofiteroPotooPanasonic
Retailers and brands already on it.
Production examples from organisations using Import.io today and in recent years.
Three leading commerce-intelligence platforms
Run their pricing and digital-shelf products on web capture bought from Import.io.
A FTSE 100 consumer-goods company
Runs retail and marketplace monitoring across dozens of sources as a managed service.
“As a business with ambitious growth expectations, it was imperative that we found a partner that could provide web data at scale as we move quickly to answer our customers’ evolving needs. Import.io is that partner.”
CEO and founder, a commerce-intelligence company
Prices stopped being national.
Retail margin is decided in the gap between your price and the one a shopper sees two clicks away — at the store down the road, on the marketplace, in the loyalty app. Import.io captures that gap across every competitor, location and channel, matched to your products, fresh enough to act on the same day.
The price a shopper sees now depends on their postcode, their store, their loyalty status and the channel they opened. National averages hide exactly the moves that cost you: the competitor who undercuts on forty key value items in three cities, the rollback that lasts a weekend, the multibuy that only works for members.
The hard part isn’t collecting prices. It is capturing them as each shopper sees them, matching them to your products — including private label, which has no shared barcode — and delivering them while the decision can still be made. That is what we build.
who uses it
- Pricing and revenue management
- Category and merchandising
- Ecommerce and marketplace teams
- Commercial and trade planning
- Competitive intelligence
What retail & ecommerce teams do with it.
Six programs we run most often in this industry.
Related guidance: price intelligence, MAP monitoring, Import.io and Prisync comparison, price intelligence tools guide.
Competitive price monitoring
Store- and zip-level shelf prices for matched products, with price index, position and dispersion by category.
pricesindexPromotion intelligence
Every discount, multibuy, coupon and loyalty price, classified by mechanic and normalised to an effective unit price.
promotionsAvailability and stock-outs
In-stock status by store and fulfilment method, so competitor stock-outs become pricing opportunities.
availabilityAssortment and range gaps
Catalogue-to-catalogue matching that shows what competitors list, add and delist — and what you don’t carry.
assortmentMarketplace and third-party sellers
Every offer on the listing, the Buy Box holder and seller identity over time.
marketplacesContent, ratings, reviews and Q&A
Titles, images, specifications, ratings, review velocity, questions and answers, for your products and theirs.
contentreviewsThe data, field by field.
| field | type | example |
|---|---|---|
| retailer | str | homedepot |
| store_id / zip | str | 0921 / 45202 |
| gtin | str | 0885911754168 |
| title | str | M18 FUEL Hammer Drill Kit |
| price | num | 159.00 |
| was_price | num | 179.00 |
| promo_type | enum | rollback |
| loyalty_price | num | — |
| availability | enum | in_stock |
| fulfilment | enum | pickup_today |
| seller | str | first_party |
| retrieved_at | ts | 2026-09-25T16:14:02Z |
where it comes from
- Retailer websites and store pages
- Grocery delivery and quick-commerce platforms
- Marketplaces and their seller offers
- Weekly ads, circulars and flyers
- Price comparison and deal sites
The hard parts, handled.
What breaks when this is done with scripts, and how Import.io handles it.
01
Location-true prices
Store and postcode are set the way a shopper sets them, and captured from in-region egress, so the price is the one people in that place actually see.
02
Promotions, normalised
Multibuys, loyalty prices and coupons are classified and converted to an effective unit price, so a 3-for-2 and a 33% discount compare fairly.
03
Private label, matched
Exact matches by GTIN and model first; private label and substitutes by attributes, text and image, each with a confidence score and review queue.
04
Retail-grade anti-bot
Rendering, fingerprints and challenges on the largest retailers are handled inside the platform, and blocked requests are not billed.
Three ways to get it.
Same capture engine underneath each one.
Aperture
Pricing and category teams who want the answer in a dashboard: price index, promotions, stock-outs and MAP, with evidence behind every price.
learn more →Managed feeds
Revenue management and data teams who want matched competitor data in their warehouse or repricing engine, under an SLA.
learn more →Self-service platform
Analysts who want to build and run their own extractors, from $199 a month.
learn more →data scope
Programs collect public product, price and availability information. No shopper accounts or customer data are involved; where a location must be set, it is set the way any visitor sets it.
Retail & Ecommerce questions.
Straight answers.
How often can competitor prices be refreshed?
Hourly for key value items and fast-moving categories, daily for the long tail. Cadence is set per category and source, so budget goes where prices move.
Can you capture store- and zip-level prices?
Yes. Store or postcode is set per request the way a shopper sets it, and requests come from inside the market, so each price is tied to the location that sees it.
How do you match private-label products?
Exact matches use GTIN and model number. Private label and substitutes are matched on attributes, text and images, with a confidence score and a review queue for low-confidence pairs.
Can the data feed our repricing engine?
Yes. Managed feeds deliver to your warehouse, S3 or API on your schedule, with a manifest on every delivery, so a repricing engine can consume them directly.
How quickly can we start?
Aperture and managed programs typically deliver their first production data in two to three weeks. The self-service platform starts today with a free 30-day trial.
Can AI agents use retail and ecommerce data?
Yes. The Web Scraper MCP and API expose extraction and monitoring as structured tools, with rendering, anti-bot and egress handled by Import.io.
How is retail and ecommerce data delivered?
As managed feeds to S3, SFTP, API or webhook in CSV, JSON or Parquet; through Aperture dashboards and alerts; or on demand through the API and MCP.