Product Data

Product data includes titles, prices, descriptions, specifications, ratings and other attributes. It is used to understand competitive positioning, track content accuracy and monitor digital shelf performance. High quality product data provides a complete view of how items appear across retailers.

Why it matters

• Influences search ranking and conversion
• Supports content compliance and brand consistency
• Enables detailed competitive and category analysis

How it is used

• SKU level comparisons
• Digital shelf audits
• Trend and assortment analysis