Baseline Price

Baseline price is the regular, non promotional price of a product. It serves as the reference point for measuring discount depth and promotional activity. Understanding the baseline price helps teams evaluate the effectiveness and frequency of promotions.

Why it matters

• Clarifies the true value of promotional discounts
• Supports margin and revenue modelling
• Enables consistent competitive comparisons

How it is used

• Promotion planning and evaluation
• Competitor pricing analysis
• Pricing strategy and forecasting