Out of Stock

Out of stock indicates that a product is unavailable for purchase. OOS events can impact conversion, search ranking, revenue and customer satisfaction. They can also shift demand to competitors. Monitoring OOS rates helps organisations understand market pressure and supply chain performance.

Why it matters

• Helps identify inventory risks and demand spikes
• Influences pricing and marketing decisions
• Impacts search ranking and visibility on retail platforms

How it is used

• Digital shelf availability tracking
• Competitor risk analysis
• Supply and demand modelling