Report: The insights to own a brand’s presence online
- Why content consistency is so important, and the data to monitor to ensure content integrity
- The different pricing data to track to spot MAP violations
- The importance of understanding how brands are being compared online to protect their image
- How to use web data to identify counterfeits, gray goods, and dupes
Owning online brand presence is critical for brands to win in the digital marketplace
Owning a brand presence online is a complex business.
It is key that those who provide this insight know exactly what data they need in order to build the most informative and reliable tools for brands.
This report outlines the four key areas ecommerce analytics providers need to be looking at, and the data they need to be monitoring, to help protect brands online.