Online travel providers can capture and capitalize on web data for revenue optimization, inventory monitoring, and solidifying customer loyalty.
Gain Competitive Advantage in the Online Travel Business with Web Data Integration
Expand into lucrative markets by tracking market opportunities with property level details across all channels
Protect the brand using customer reviews to gain insights and make improvement
Deliver a superior customer experience by ensuring rates and amenities are always competitive and differentiated
“With Import.io, we are now covering 3,000 websites for the same cost as what we used to be able to for only 300 websites”
“A full-time staff person would take a week to gather all these records, with Import.io the same person can get that done in 2 hours”
Faster to market
“Import.io saved us over 60% in terms of time compared to the previous way that we were doing web data extraction”
“Import.io offers precision extraction, which is critical to the accuracy of the consumer insights that we provide to our customers”
Web Data Integration and Online Travel Webinar
Competition in the online travel industry is fierce. Businesses can differentiate from the competition by using web data to understand your market, competitors and customers.
Timely, high quality web data can drive the right decisions and deliver positive business outcomes. See how Web Data Integration can change your business.
Successful WDI Applications in Online Travel
Track and Automate Competitive Price Monitoring
For many online travel shoppers, price is a key decision criteria. They have the freedom and choice to switch between vendors as they please. Because of this, you should make it a priority to understand the dynamics of both your pricing and your competitor’s pricing to ensure you’re competitively positioned in the market.
Import.io’s automated tracking of competitive offerings enables you to optimize pricing to stay ahead of the competition and win market share. Import.io gives you visibility into the future availability and pricing of competing properties in target areas and track how many properties have been booked and at what price.
Learn more about creating a competitive price monitoring strategy.
Perform Competitive Research
For online travel providers, it’s important to stay ahead of competitors by automating the harvesting of market data to get visibility of emerging travel trends, benchmark property performance and drive additional revenue. With web data they can gain insights into competitive listings, benchmark competitive pricing, and identify the most profitable locations. The availability of this data and the ability to act on it in time could certainly be the difference that propels one ahead of its competition.
Import.io can automate this function by providing a detailed data of all properties and prices, and deliver automated alerts on price changes that can be generated hourly, daily, and weekly.
Read more about automating web scraping rental listings for competitive research.
Gain Market Intelligence
Sales and marketing teams can leverage web data to determine their ideal customer profiles, generate leads, create data-driven content, monitor search engine rankings, and much more. Web data helps them understand what kinds of deals and packages their competition is providing to the market and what costs and locations the market prefers and modify their business plans accordingly
Import.io can establish automated, daily extractions of data from various online travel or rental listing websites to better focus marketing and promotional efforts. Harness granular data over time to dig deeper into trends, and uncover insights about travelers and their travel patterns.
Capture Images and Descriptions for Online Travel Sites
Keeping listing information up to date and getting property descriptions and images can be an arduous task. Manually copying data and images from target sources is time consuming and not always feasible.
With Import.io, you can automatically extract data and images that are ready to upload to your website.
Monitor Customer Sentiment
Online travel and hospitality businesses all have customer reviews on multiple websites. It’s easy to access the reviews and see overall average scores, but this only offers limited intelligence. What if the aggregate scores are the same across competitors? For example, what if every large hotel in a certain market has three stars?
It’s time-consuming and difficult to read through 1000s of reviews in order to determine what differentiates various offerings, let alone to gain actionable intelligence based on all this information.
Import.io offers a way to simplify this effort. Import.io enables you to leverage social media data to gain deeper insights into customer feedback and expectations, so you can take steps to protect your brand and improve customer loyalty.
To find out more, read the article: Turning Customer Reviews into Actionable Data.