The online travel industry is experiencing a major transformation, mostly due to technological advancements and digital trends. The increasing preference towards online transactions and other utilities is a major factor expected to drive growth of the global online travel booking market. But with this growth comes competition.
Today, online travel encompasses so much more than booking your airfare or hotel room. The online travel industry has grown to mean making any kind of online booking – from airfare to hotel to cars to a vacation rental unit. It includes not only the major players but also thousands of small and mid-size boutique agencies all trying to get a piece of the travel pie.
For online travel providers, data represents a key strategic differentiator. That means access to timely, high quality web data to drive business decisions. The web provides an unprecedented opportunity for the online travel business. Web data offers a wealth of information for making more informed business decisions to drive outcomes. Online travel providers can capture and capitalize on web data to identify potentially new properties and locations, optimize pricing and inventories to maximize revenue and solidify customer loyalty. More than ever, web data can give you the extra intelligence you need to outperform competitors and stay on top of dynamic markets.
As the gold standard for web data integration, Import.io enables organizations to leverage a comprehensive solution that makes it fast, easy, and affordable to maximize the strategic value of web data. This solution enables online travel professionals to identify, extract, prepare, integrate, and consume web data.
Read the sections below to discover the many ways online travel providers can use the Import.io solution to benefit their businesses.