Competitive Intelligence

Competitive intelligence is the use of external data to understand competitor pricing, availability, assortment, content and promotional activity. It helps organisations respond quickly to market movements and supports evidence based strategy.

Why it matters

• Reduces blind spots in fast moving markets
• Supports pricing, promotion and category decisions
• Helps identify risks, threats and opportunities early

How it is used

• Market trend reporting
• Price and promotion tracking
• Category and assortment benchmarking