Benchmarking

Benchmarking is the comparison of prices, assortments, content or performance metrics against competitors or the wider market. It provides essential context for commercial decision making and helps organisations understand their relative position.

Why it matters

• Identifies strengths and weaknesses
• Highlights competitive gaps and opportunities
• Supports long term pricing, content and assortment strategy

How it is used

• Category performance reviews
• Market intelligence dashboards
• Pricing and promotion analysis