2022 Digital Shelf Insights Report
- The importance of digital shelf insights for brands
- Why insights into online brand positioning is key, and the under-used data on product pages
- How customer sentiment is guiding brands, and the missed gold mine for customer feedback
- The critical importance of optimizing share of search, and the neglected insight to improve product discovery
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Win the digital shelf
Understanding the digital shelf is essential for a brand to win in the eCommerce space, which makes it a crucial area for eCommerce analytics providers to master in the insight they provide.
For the past decade, Import.io has been supplying the data to build cutting-edge digital shelf insights for the largest brands, retailers, and their insight providers. Increasingly, we see three main areas where brands are demanding greater insight – all of which are areas where the eCommerce data itself is being underutilized.
As eCommerce accelerates, brands will demand more insight
eCommerce insight providers play a key role in getting digital shelf insights for brands. However, they need to understand not just what their customers are looking for, but how to get the data to answer key business questions.
Increasingly, we see three main areas where brands are demanding greater insight – all of which are areas where the eCommerce data itself is being underutilized.
