Data Feed

A data feed is a structured stream of product, pricing, inventory or content data delivered in formats such as API, CSV, JSON or XML. Data feeds keep downstream systems updated with consistent information from external sources, including retailer sites, marketplaces, supplier catalogues and aggregated web data. They are the connective layer between data collection and the analytics, pricing, merchandising and reporting tools that act on it.

Why it matters

• Standardises external data into a consistent format for downstream systems
• Enables scheduled, automated delivery without manual handling
• Supports reliable integration with BI tools, data warehouses and operational platforms

How it is used

• Powering pricing intelligence and competitive monitoring dashboards
• Feeding product, content and availability data into digital shelf analytics
• Integrating external data into BI tools, data warehouses and ETL pipelines