Buy Box

The buy box is the primary purchase option shown on marketplaces such as Amazon. Winning the buy box increases conversion and visibility, while losing it often signals pricing, availability or fulfilment issues.

Why it matters

• Directly impacts sales and revenue
• Influences ranking and visibility on marketplaces
• Helps identify competitive pressure and stock challenges

How it is used

• Marketplace monitoring
• Competitive pricing analysis
• Identifying fulfilment or stock related issues