Monitor, Visualize, and Analyze

Understand your data, see it in graphs and charts, find answers, and make valuable predictions based on the data. Create change, comparison, and custom reports.

In today’s data-driven business world, the amount of data organizations are expected to handle can be massive. Data in its raw form isn’t always the easiest thing to understand. It’s also not the most useful thing for a business to properly utilize. Taking that raw data and transforming it into the visual medium can be extremely helpful and allow for further use of the data in further data analytics pursuits.

In a sense, data visualization takes the abstract and turns it into something more tangible. By doing this, users can better detect outliers, possible errors, patterns, and may even spot future trends to capitalize on. Visualized data offers a different perspective on the same information and allows users to see how one aspect of data might have an effect on the others through analytics.

The Importance of Data Visualization

Seeing a bunch of numbers and viewing spreadsheets may show something to the highly trained mind, but most people respond more readily to visual elements like charts. It’s one thing to have a long list of numbers which represent user activity on targeted websites; it’s another thing when that information is turned into a visual aid which even people unfamiliar with the data can follow. A proper data visualizer turns raw big data into something which the non-expert can understand. The complex becomes simple through visualization, and data is given helpful context for analytics purposes.

Most important of all, however, is that data visualization tools help in analysis of the data itself. Deeper, more powerful insights can be gained once the data is in a form that is far more understandable. Many different types of people can weigh in, and with more minds and perspectives looking at what the data provides, the insights are bound to bring more solutions that can be pursued.

Using the top data visualization tools means telling unique interactive stories with data analytics. Showing someone a number simply doesn’t carry as much impact as a creating picture would. As the saying goes, a picture is worth a thousand words. In the case of data, a picture is worth a thousand data points, oftentimes much more than that for a business.

Comparison Reports

Compare the same data across multiple websites with Comparison Reports. The Import.io user can compare on any parameter, such as prices of the same item or rankings of media across multiple websites.

Change Reports

Change reports help users monitor changes to any website they are monitoring. With Import.io Change Reports, users can Easily monitor changes to data as well as summarize and show additions and deletions of items on a website.

Visualize your data

Import.io Insights helps users gain valuable insights by visualizing data in charts and graphs.

Custom Reports*

Tired of using too many tools for the data? Use our reports builder or write SQL to get a view of the data that you want.

Easy integration with other tools

Powerful APIs provide flexible capabilities to control Import.io programmatically and gain automated access to the data. Integrate web data into your own app or website with just a few clicks. Built-in integrations for Tableau and Google Sheets.

Portal for storage and sharing

Share your reports and data with anyone you choose in your unique portal. Access to the portal does not require an Import.io login, but is deep-linked for inclusion in your web pages