Data is an essential part of any good sales and marketing initiative—and the more high-quality data available, the better the odds of success. Now more than ever, web data can give sales and marketing teams the extra intelligence they need to do more effective planning and optimize their results. However, the web is growing exponentially and changing continuously. To date, trying to access the world’s biggest data source using legacy web scraping tactics leaves you with data that’s incomplete, inaccurate, unreliable, and out of date—all while forcing you to incur high costs and business risk.
Understanding and harnessing the power of the data available doesn’t have to be complicated—with the Web Data Integration solution from Import.io. This solution makes it easy to identify, extract, prepare, integrate, and consume web data. With this solution, you can take data from the world’s biggest repository and reliably leverage it to deliver improved business outcomes.
Around the world, sales and marketing teams use Import.io to determine their ideal customer profile, generate leads, create data-driven content, monitor search engine rankings, and much more. Browse the sections below to learn more about how Import.io is fueling sales and marketing success.