Sales and marketing teams can aggregate content, build lead lists and monitor their own content programmatically with Web Data Integration.
Gain Competitive Advantage in Product, Marketing and Sales with Web Data Integration
Build accurate and relevant lead lists from an array of online sources
Aggregate reviews from multiple web sources and find out how customers feel about you and your competitors
Monitor your own SEO efforts by extracting keyword based information from search engine results pages
Data is an essential part of any good sales and marketing initiative—and the more high-quality data available, the better the odds of success. Now more than ever, web data can give sales and marketing teams the extra intelligence they need to do more effective planning and optimize their results. However, the web is growing exponentially and changing continuously. To date, trying to access the world’s biggest data source using legacy web scraping tactics leaves you with data that’s incomplete, inaccurate, unreliable, and out of date—all while forcing you to incur high costs and business risk.
Understanding and harnessing the power of the data available doesn’t have to be complicated—with the Web Data Integration solution from Import.io. This solution makes it easy to identify, extract, prepare, integrate, and consume web data. With this solution, you can take data from the world’s biggest repository and reliably leverage it to deliver improved business outcomes.
Around the world, sales and marketing teams use Import.io to determine their ideal customer profile, generate leads, create data-driven content, monitor search engine rankings, and much more. Browse the sections below to learn more about how Import.io is fueling sales and marketing success.
“With Import.io, we are now covering 3,000 websites for the same cost as what we used to be able to for only 300 websites”
“A full-time staff person would take a week to gather all these records, with Import.io the same person can get that done in 2 hours”
Faster to market
“Import.io saved us over 60% in terms of time compared to the previous way that we were doing web data extraction”
“Import.io offers precision extraction, which is critical to the accuracy of the consumer insights that we provide to our customers”
Successful WDI Applications for Product, Marketing, and Sales
Expand and Enhance Content marketing
Marketers need to create content that is unique and gives people a reason to read it and share it. With web data, marketing professionals can gain the intelligence that fuels engaging, effective content that cuts through all the noise. Import.io can aggregate data from a range of sources, including Twitter, Facebook, Yelp, TripAdvisor, Amazon, Tech Crunch, and more. Staff can then analyze and report on this invaluable intelligence, and use it to deliver stories, infographics, and other content that generate interest, web traffic, and sales.
Boost Lead generation
Marketing professionals spend much of their budget on acquiring leads for outbound campaigns and sales prospecting. Quite often, these leads are either cheap and low quality, such as lists purchased from brokers, or they are high quality, but extremely expensive, such as generating leads by spending significant time, effort, and costs on exhibiting at a trade show.
Now, Import.io offers marketing teams a far better alternative. With Import.io, staff can tap into the hundreds of thousands of leads that are available on industry and social media websites. Marketing teams can target key indicators for their ideal prospect and effectively tap into the resources most likely to house these prospects. For instance, these teams can systematically use job boards to find companies that are growing or social media sites to find funding announcements. Getting leads on an ongoing basis becomes as easy as pressing a button each day, without incremental budget spend.
Optimize Competitive analysis
In almost any industry, competitor data—such as pricing, markets served, customer sentiment, and financial data—is readily available on the web. The difficulty is getting this data into a structured and usable format.
That’s where Import.io comes in. Our solution can structure, transform, and process data from competitor websites, Crunchbase, Yelp, and other sites to feed competitive analysis with rich, up-to-date information—enabling more informed decision making.
Monitor Search Engine Rankings
For companies in virtually any segment, appearing high in search engine results is critical—and increasingly challenging. Understanding how and why each company in a particular market moves up and down in search engine results is key to identifying opportunities for enhancing rankings and improving inbound lead generation.
Search engines are a great place to start extracting structured data on keyword searches and rankings. Teams can then establish metrics on which content search engines consider relevant. Pulling data can be automated and happen daily behind the scenes. Understanding how content moves in rankings over time helps marketers hone in on the best keywords and content for attracting new business.
Capture Intelligence from Customer Reviews
Understanding how customers feel about a product or service is key to understanding what they want, which is a key concern for every business. For marketing teams asked to provide this information, however, it can be tough to know where to start.
Import.io simplifies the process. To get started, Import.io can aggregate customer reviews—no matter how many exist or on what websites—into a structured format that you can feed into analysis programs. Further, Import.io enables the comparison of multiple businesses, services, and products based on keywords in customer reviews.
Case Study: Improving Sales Intelligence & Lead Lists Using Automated Web Data Collection
A financial services firm, which helps companies that have needs for their services as evidenced by legal filings,* was missing sales opportunities because they could not immediately detect when prospects’ legal filings indicated a change in lead status.
The firm uses custom fields in Salesforce to define and track sales leads, feeding the lead data into Import.io – which then executes targeted searches on password-protected websites to detect changes in lead status. Import.io Web data extraction solution feeds the updated data back to the company automatically. Now, Salesforce is always up-to-date – a portion of leads are either updated or “killed” each day. This combination is a showcase for best practices in sales intelligence.
– Each evening, Import.io uses keywords from a .CSV file exported from Salesforce to collect specific data about new filings from password-protected government websites.
– Each morning, Import.io delivers an updated .CSV file with new filings and contact data. Sales reps obtain updated leads daily – the updates include information that enables better-informed conversations with prospects at the optimal time.