Product, Marketing, and Sales

Content marketing

Marketers need to create content that is unique and gives people a reason to read it and share it.

With web data, marketing professionals can create engaging, effective content that cuts through all the noise. Import.io structures, transforms, and processes data from Twitter, Social Mention, Yelp, TripAdvisor, Amazon, Tech Crunch, etc., for great visualizations and stories that generate interest and web traffic.

Lead generation

Marketing professionals spend much of their budget on purchasing outbound leads for sales. Outbound leads are either cheap and not accurate, such as low cost list builders, or extremely expensive in both budget amount and internal resources, such as sending sales to a trade show.

Hundreds of thousands of leads are available on industry and social media websites. Marketing teams with a growth hacking focus, can target key indicators for their ideal prospect. For instance, using job boards to find companies that are growing or social media sites to find funding announcements. Getting leads on an ongoing basis becomes as easy as pressing a button each day, without incremental budget spend.

Competitive analysis

In almost any industry, competitor data, such as pricing, markets served, customer sentiment, and financial data is freely and readily available on the web. The difficulty is getting this data in a structured and usable format.

That’s where Import.io comes in. We structure, transform, and process data from competitor websites, Crunchbase, Yelp, and others  to feed competitive analysis with rich, up-to-date information, allowing for more informed decisions.

SEO monitoring

Organic reach on social networks is diminishing and search ranking is becoming more competitive. Understanding how and why each company in a particular market moves up and down in ranking is key to improving inbound lead generation.

Search Engines are a great place to start extracting structured data on key word searches and rankings and developing metrics on what content search engines consider relevant. Pulling data can be automated and happen daily behind the scenes. Understanding how content moves in rankings over time helps marketers hone in on the best key words and content for attracting new business.

Reputation monitoring

Understanding how customers feel about a product or service is key to producing what customers want and is vital to success – otherwise, why bother? For marketing teams asked to provide this information, it can be tough to know where to start. Import.io simplifies the process. At a basic level, Import.io gets customer reviews, no matter how many exist and on what websites, into a structured spreadsheet or API feeding into analysis programs. Take it a step further and Import.io can compare multiple businesses, services, or products based on keywords in customer reviews.