Solution Brief: Retail and Ecommerce
Web Data Integration for Retail and Ecommerce
To meet their growth and revenue objectives in a challenging, dynamic market, retailers must deliver increasingly optimized, customer-centric services across any channel. Moving forward, the most successful retailers will increasingly be those that are the most data driven. For retail executives, this may mean rethinking the types of data that are used to drive business decisions.
Today, the web provides an unprecedented opportunity for your retail business, offering a wealth of information for predicting industry trends and making more informed product and pricing decisions. The proliferation of ecommerce, smartphones, and social media has magnified the need to capture and capitalize on the consumer insights revealed by web data. More than ever, web data can give you the extra intelligence you need to outperform competitors and stay on top of dynamic markets.
However, the web is growing exponentially and changing continuously. To date, trying to programmatically access and integrate web data using legacy web scraping tactics leaves you with data that’s incomplete, inaccurate, unreliable, and out of date—all while forcing you to incur high costs and business risk.
Web Data Integration can be used to:
- Uncover new white spaces and rapidly enter new markets by monitoring for product and price outliers
- Attract and retain customers by ensuring price competitiveness on key strategic products
- Enhance the shopping experience with insights to optimize price and product assortment
- Preserve product margins by pricing effectively and promoting competitively based on a constant stream of fresh pricing data
Import.io: The New Standard in Web Data Integration
Import.io offers the world’s only Web Data Integration solution. With this solution, you can take data from the world’s biggest repository and reliably leverage it to drive improved business outcomes. With Import.io, you can convert human readable web data to machine-ready intelligence, so you can gain maximum insights from the web’s alternative data sets.
Import.io offers a comprehensive Web Data Integration solution that enables retail and ecommerce professionals to identify, extract, prepare, integrate, and consume web data. This process delivers the high quality, timely, and extensive data you need to realize maximum competitive advantage—and to leverage this data quickly, cost effectively, and with minimal business risk.
Common Web Data Use Cases
Product and price monitoring
Gather product and pricing data at scale to monitor competitors online. Continuous price monitoring can also deliver valuable insights into competitors’ product portfolios and strategies.
With inconsistent and missing details, it’s imperative to match accurately on an individual product level. Have confidence in your price monitoring programs by leveraging data from across multiple retail sites.
Product images and descriptions
Keep product information up to date. Extract high quality images and product details that are ready to upload to any ecommerce website.
Tap into evolving market demands by gauging customer sentiment towards products. Leverage social media to predict how the activity around specific products can impact their sales performance.
Minimum advertised price (MAP) compliance
Automate the monitoring of retailer channels to gain insight on product performance and adherence to MAP policies.
Identify problem areas and improve products by understanding fluctuations in pricing and customer sentiment.