Solution Brief: Real Estate and Hospitality
Web Data Integration for Real Estate and Hospitality
The real estate and hospitality segments have seen significant disruption, and the pace of change only continues to accelerate. To stay in front of fast-changing markets and competitors, these organizations simply must become more data driven. Today, that means broadening and deepening the types of data that are used to drive business decisions.
Today, the web provides an unprecedented opportunity for organizations in the real estate and hospitality markets. Web data offers a wealth of information for predicting industry trends and making more informed business decisions. The proliferation of ecommerce, smartphones, and social media has magnified the need to capture and capitalize on the consumer insights revealed by web data. More than ever, web data can give you the extra intelligence you need to outperform competitors and stay on top of dynamic markets.
However, the web is growing exponentially and changing continuously. To date, trying to programmatically access and integrate web data using legacy web scraping tactics leaves you with data that’s incomplete, inaccurate, unreliable, and out of date—all while forcing you to incur excessive costs and business risk.
Web Data Integration can be used to:
- Differentiate from the competition by using web data to better understand your market, competitors, and customers
- Expand addressable markets by tracking property inventory and availability levels across all channels
- Make better decisions and reduce risks by using data to sport trends and fine tune pricing strategies
- Deliver a superior customer experience by ensuring rates are always competitive and optimized across channels
- Protect the brand using customer reviews to gain insights and make improvements
Import.io: The New Standard in Web Data Integration
Import.io is the world’s only Web Data Integration solution. With this solution, you can take data from the world’s biggest repository and reliably leverage it to drive improved business outcomes. With Import.io, you can convert human readable web data to machine-ready intelligence, so you can gain maximum insights from the web’s alternative data sets.
Import.io offers a comprehensive Web Data Integration solution that enables real estate and hospitality professionals to identify, extract, prepare, integrate, and consume web data. This process delivers the high quality, timely, and extensive data you need to realize maximum competitive advantage—and to leverage this data quickly, cost effectively, and with minimal business risk.
Common Web Data Use Cases
Optimize listing prices by using time-series data to understand market movements and price trends.
Establish automated, daily extractions of data from various rental listing or travel websites to better focus marketing and promotional efforts.
Automate the harvesting of market data to stay up to date with emerging trends and make more informed plans for pursuing new opportunities.
Keep up to date on current inventory levels in target areas, including property pricing, specifics, and availability.
Listing images and details
Keep listing information up to date. Extract high quality images and product details from target sources to ensure accuracy and currency.
Leverage social media data to gain deeper insights into customer feedback and expectations, so you can take steps to improve your brand’s awareness and loyalty.