Solution Brief: Online Travel
Web Data Integration for Online Travel
Today, online travel encompasses so much more than booking your airfare or hotel room. The online travel industry has grown to mean making any kind of online booking – from airfare to hotel to cars to a vacation rental unit. It includes not only the major players but also thousands of small and mid-size boutique agencies all trying to get a piece of the travel pie. Competition in the online travel industry is fierce, and the pace of change continues to accelerate. To differentiate from competitors in this fast-changing market, organizations simply must become more data driven. This means access to timely, high quality web data that drives business decisions.
The web provides an unprecedented opportunity for the online travel business. Online travel providers can capture and capitalize on web data to identify potentially new properties and locations, optimize pricing and inventories to maximize revenue and solidify customer loyalty. More than ever, web data can give you the extra intelligence you need to outperform competitors and stay on top of dynamic markets.
Challenges of Web Data
However, the web is growing exponentially and changing continuously. To date, trying to programmatically access and integrate web data using legacy web scraping tactics leaves you with data that’s incomplete, inaccurate, unreliable, and out of date—all while forcing you to incur excessive costs and business risk.
Import.io: The Gold Standard in Web Data Integration
Import.io is the world’s leading Web Data Integration solution. Web Data Integration is a new approach to acquiring and managing web data that focuses on data quality and control.
Import.io offers a comprehensive Web Data Integration solution that treats the entire web data lifecycle as a single, integrated process. From identifying and extracting the web data you need, all the way to visualizing and analyzing the data. And better yet, we can do it all for you. This proven process delivers the high quality, timely, and extensive data you need at scale to realize maximum competitive advantage—and to leverage this data quickly, cost effectively, and with minimal business risk.
Common Web Data Use Cases
Optimize prices by viewing future availability and pricing of competing properties in target areas. Track how many properties have been booked and at what price.
Stay ahead of competitors by automating the harvesting of market data to get visibility of emerging trends, benchmark property performance and drive additional revenue.
Establish automated, daily extractions of data from various online travel websites for listings, reviews and reviewer profiles to better focus marketing and promotional efforts.
Expand your addressable market by keeping up to date the market opportunities in areas where competitors may have a foothold or where new businesses have opened.
Listing images and details
Keep listing information up to date. Extract high quality images and product details from target sources to ensure accuracy and current.
Leverage social media data to gain deeper insights into traveler feedback and expectations, so you can take steps to protect your brand and improve customer loyalty.