“Import.io gives us access to a continuous supply of high-quality data for market intelligence.” XiKO provides market intelligence around what consumers say online about brands and products. This information allows marketers to increase the efficacy of their programs and advertising. The key to XiKO’s success lies in its ability to…
Here’s something you’ll rarely – if ever – hear someone say: “I have enough customers. I’m happy with my current profit-level. I don’t need to grow.” The old axiom tells us that if your business isn’t growing, it’s dying. You’re either gaining or losing ground. And in the business world,…
Continuously staying on top of the competition is important in any industry and web scraping publicly available data plays a huge role in getting the right data for analysis and comparison to your own strategy and position in the marketplace. This is especially true for ecommerce companies, but the following…
Import.io is used by marketing organizations around the world for determining their ideal customer profile, generating leads, creating data driven content, monitoring SEO, and much more. We were excited to hear how our customer, Virtuance, is using Import.io to benefit their data-driven marketing. Virtuance is a Colorado-based real estate photography,…
If you think the web couldn’t possibly house any more data, think again. By 2025, the world’s web data is predicted to hit 163 zettabytes, according to IDC. That’s good news for businesses that want more access to highly-targeted information on everything from competitors’ funding to reviews from a specific…
Content marketing is getting harder than ever. Organic reach on social networks is diminishing, search results are becoming more competitive, and most topics of any interest have already been written about. Gone are the days where you can simply write a clickbaity top 10 list and make it go…
Architects, builders, and interior designers have a variety of vendors to work with when helping customers choose fixtures, furniture, and flooring. These professionals either need an expensive showroom and office or they must cart around heavy binders full of product photo’s and descriptions to show their clients. But, this practice…
Data extraction has powerful uses in a number of industries. Some notable use cases are equity research, marketplace inventory, competitor price monitoring, lead generation, and reputation monitoring. In this article, we’re going to dive into how you can use data extraction to gain traffic from Google. Or in other words, how…
You may hear web scraping and shiver, thinking that it’s only for the most technical among us. However, marketers can use web scraping too, and they can get massive value from doing so. You don’t even need to be super technical to figure it out, either. While you’re probably aware…
Every business is different. And every business can benefit from data. I could write a generic post about the usefulness of data and hope that you know how to apply those principles to your own business. But, that’s not what you want. You want specific, targeted ideas that you can walk away and action immediately and that are relevant for your business and your market.
Writing that post would be impossible, I’d have to write 1,000s of them. So, let’s launch a business together.
I’ve always wanted to build an iPhone app – something I’m sure many of you have thought about. So, let’s do it. Together.
