With big data becoming more prevalent in the business world, a lot of data terms get thrown around, with many not quite understanding what they mean. What is data mining? Is there a difference between data mining and predictive analytics? How are the two related? All of these are great…
Revenue management can make a huge difference in the revenue of a company in the hospitality industry. Putting effort into this area has the potential to significantly increase revenue. However, revenue management strategies require a lot of data and time, which can be a difficult investment. We’ll walk through the…
Download the free online travel ebook now! To attract an online travel customer, you’re not just trying to gain a ticket or room sale. You’re gaining the opportunity to engage with a customer throughout their travel experience, to upsell or cross-sell them higher-margin services, and ultimately, their loyalty. Quick and…
If you’re at all familiar with data analysis, then you’ve encountered data visualization. It is a key part of data analysis. We’ll explain how it is used and discuss each of the different types of visualizations, but first let’s make sure we all understand what it is and why it’s…
In this post, we’ll explain what data aggregation is, give an example of data aggregation, and provide use cases for the finance, retail, and travel industries. We’ll also tell you how organizations can use web data tools as a more efficient solution. What is data aggregation? Data aggregation is the…
Watch this webinar now! Last month we announced that Doug Laney was joining our advisory board. A recognized authority on data and analytics strategy, I’m excited to have him share some of the knowledge he has gained over the years shaping the data evolution in the enterprise with the…
Data exploration is the very first step in the data analysis process. It all begins with exploring a large set of unstructured data while looking for patterns, characteristics, or points of interest. Summarizing the size, accuracy and initial patterns in the data is key to enabling deeper analysis. The purpose…
Being a data-driven business is important, but what does that mean exactly? Data-driven businesses make decisions based on data, which means they can be more confident that their actions will bring success since there is data to support them. So what is data analysis? In simple words, data analysis is…
When external data has been aggregated from multiple sources, you have to standardize the data before you can analyze it. Here at Import.io we understand the importance of this step, which is why it is built-in to our Web Data Integration solution. But before we get into that, let’s cover…
There’s no denying that organizations are leveraging web data every day. The web represents the single, largest data source – a data source that is growing exponentially and changes constantly. It is where equity and financial research, retail and manufacturing, and travel and hospitality businesses go to find the most…
