Import.io is used by marketing organizations around the world for determining their ideal customer profile, generating leads, creating data driven content, monitoring SEO, and much more. We were excited to hear how our customer, Virtuance, is using Import.io to benefit their data-driven marketing.
Virtuance is a Colorado-based real estate photography, marketing, and technology company that provides cutting-edge, highly market-effective products and services to real estate professionals.
Virtuance uses Import.io to review listing information from real estate sites to determine which listings need professional marketing and photography. From this data, Virtuance determines who needs their marketing services and develops success metrics based on the aggregated data.
For Virtuance, the benefits of Import.io include the ability to provide a more customized experience for prospects. Michael Yates, Marketing Director for Virtuance had this to say: “Import.io makes it extremely scalable and efficient to gather data to improve our growth initiatives.”