The incremental value of exogenous data is largely untapped by most organizations
Last month we announced that Doug Laney was joining our advisory board. A recognized authority on data and analytics strategy, I’m excited to have him share some of the knowledge he has gained over the years shaping the data evolution in the enterprise with the Import.io community.
In this webinar, Mr. Laney will share insights from his best-selling book, Infonomics, about how organizations can treat information as an actual enterprise asset. He will discuss how information driven from internal and external data can be measured, managed and monetized for competitive advantage — with a drill down into how and why external data is a source of untapped yet highly valuable information.
Today, most business executives interested in monetizing information unnecessarily restrict themselves to their own data or internal data. Executives should be thinking about how to collect data from external sources. This is as true — or more so — for competitive and business intelligence analysis as well as business analytics initiatives as it fuels information monetization.
View this webinar to learn:
How using external data can help put your operations, your situation or your future into a market or global context.
How “outsights” from information can provide the ability to anticipate and plan.
The importance of exogenous data curation to both direct and indirect monetization.
Real world examples of how import.io clients are leveraging external data can provide value.
View this webinar now to get the framework your organization needs to to value external information, manage it, and wield it as a real asset.