What the Biggest Speakers at Retail Global Conference Will Be Discussing

retail

The retail industry is thriving, with Deloitte reporting that the top 250 global retailers generated aggregated revenues of $4.5 trillion. Meanwhile, Forbes reported that the e-commerce industry will surpass a $2 trillion annual haul in 2017. But there’s something else going on in the world of retail beyond just revenue. Technology is rapidly changing how we shop and what we expect from both offline and online retailers.

It’s an exciting time to be in the retail space, and retail veterans are set to gather at the annual Retail Global Conference in Las Vegas from September 12-14. In 2016, Entrepreneur called the event “a top 10 must-attend e-commerce conference.”

Here’s a look at what this year’s speakers will be covering, from automating and scaling business, to cracking Google’s algorithm and Rank Brain.

Juozas Kaziukenas

Juozas (Joe) Kaziukėnas is the Founder & CEO of Marketplace Pulse, a business intelligence firm focused on e-commerce that helps sellers, brands and enterprise clients grow into the e-commerce market. His talk will focus on prototyping, shipping products quickly, and business growth.

1. Why did you chose your topic and what you’re seeing in the space that leads you to believe this is an important topic to discuss?

‘Marketplaces’ have become a frequently used term, but they often are not created equal. On top of that, they are continuing to evolve. At Marketplace Pulse, we continuously research marketplaces worldwide, which has allowed me to talk about our findings and the trends we have noticed.

I think there are a lot of misconceptions about the market, and my goal is to clear them up.

2. What are you hoping attendees will take away from your presentation?

Most retailers are focused on many things, but when it comes to selling on marketplaces, they spend most of their effort on products and growing sales. It’s easy to start ignoring what’s happening in the industry and get caught by surprise when sales stop growing. I hope to provide valuable context to help avoid that.

Tim Ash

Tim Ash is an international digital marketing keynote speaker and thought leader. He is currently the CEO of SiteTuners, a strategic conversion rate optimization agency and a bestselling author on the topic of landing page optimization. He has spoken at global marketing conferences and events including DreamForce, Shop.org, Inbound and Google.

  1. Why did you chose your topic and what you’re seeing in the space that leads you to believe this is an important topic to discuss?

Most niche e-commerce websites are proud of their wide selection. They see this as a big advantage. “We are the Amazon of our category!”, they proudly declare. But this is often a disaster from their visitor’s perspective. Most visitors have very short attention spans and are not experts in the nuances of particular products. The biggest challenge your visitors face is findability – how to find the right product for them among the overwhelming amount of choice. There is a better way!

You can codify your deep knowledge of your business category into a supportive guided experience in the form of a “wizard” for key categories. By asking a series of simple questions you can guide your visitors to a manageable and appropriate set of products.

  1. What are you hoping attendees will take away from your presentation?
  • How to create and structure your wizard.
  • How to increase the conversion rate and the average order value.
  • How to collect free market research.
  • How to quickly build an email list for actionable follow-up.

Chad Rubin

As the co-founder and CEO of Skubana, Chad runs an operations platform for giants in e-commerce. Their clients include Amazon Top 250 seller teams. He is also a board member of PROSPER Show, which helps Amazon sellers looking to win in their retail categories and generate more revenue and profit.

  1. Why did you chose your topic and what you’re seeing in the space that leads you to believe this is an important topic to discuss?

In the early days of running our e-commerce business, we operated under the assumption that we just had to outwork our competitors. We focused on tasks that were repetitive in nature, that distracted our staff and myself from the highest impact, highest ROI tasks.

We quickly realized that to win in e-commerce and remain competitive, we had to build a system. We learned how to build systematic structures and processes to maximize our revenue and minimize costs. We built an outsourced army to build a high-performance business.

  1. What are you hoping attendees will take away from your presentation?
  • I plan to show you every step I took to go from a 1-person show to scale, plus the systems to grow and automate it to generate more than $100,000/month.
  • If you’ve always wanted to systemize and automate in a way that lets you 4X what you make AND keep, I can show you how.
  • I’m packing in insanely-detailed strategies, tactics, frameworks, examples, and even case studies of my Amazon product launches, including:
    • How I built my 7-figure business with only 2 employees.
    • How to build an unstoppable growth machine.
    • The systems and advanced tactics I use to automate and scale my business.
    • Where I find my labor and how I arbitrage wages.
    • The software tech stack I use to replace human labor.

Brett Tabke

Brett is the founder and CEO at Pubcon with a passion for helping people learn what’s current in search and media marketing. He spends hours a day just reading tech blogs to keep a finger on the pulse of the industry and turn that knowledge into actionable advice that his clients can apply. He is a keynote speaker with a passion for technology and marketing.

  1. Why did you chose your topic and what you’re seeing in the space that leads you to believe this is an important topic to discuss?

26 Steps to 15k a day was the idea that content marketing and spaghetti marketing must modernize. The rise of two conjoined twins of marketing, omni-channel marketing and content marketing, has heralded that modernization.

Omni-channel marketing is the holy grail of marketing strategies – to be where your potential customers are with a message that is perfectly tailored to them and their circumstances at the time. If they are at their home on their desktop, then you give them the right ad on the site they are surfing. If they are out on their mobile, then give them the right ad with the right message at the right location.

Content marketing is a systematic approach to giving value with a message that your potential customers care about. If you are a realtor, then your site better give info on selling a home and buying a home.

Both of those marketing strategies and actions are long-term plays. 26 Steps was about the long-term content and marketing play.

  1. What you are hoping attendees will take away from your presentation?

A systematic strategy to gain loyal followers. There are four major action steps:

1) Audience targeting.

2) Content development and delivery.

3) Driving customer action.

4) Retention and loyalty actualization.

Debra Jasper

Debra is the founder and CEO at Mindset Digital with a specialty in brand storytelling. She gives keynote speeches around the world on the new realities of leading in the hyper-distracted digital age. Debra’s area of focus ranges from social media to visual storytelling and strategic communications.

  1. Why did you chose your topic and what you’re seeing in the space that leads you to believe this is an important topic to discuss?

There are more mobile devices than people on earth. Today’s consumers expect their products and services to be delivered in a mobile, custom, fast and easy way. But that’s just the beginning. Most of us are also judging companies based on our overall experience with them. This talk helps leaders and sales teams understand not just what’s now, but what’s next. And what it takes to meet the demands of today’s digital consumer.

  1. What are you hoping attendees will take away from your presentation?

We’d like attendees to walk away ready to take action on the three mandates needed to stay competitive in a world of AI, charming chatbots, predictive analytics and more. This talk also demonstrates how to develop the social selling habits needed to power up their networks and customer relationships.

Lee McCabe

Lee McCabe serves as the VP, North America of Alibaba Group, and works among all verticals to best utilize their brands and services. Before working with Alibaba, Lee was Global Head of Vertical Strategy at Facebook and has a long track record in the e-commerce space.

This year, Lee discusses the future of commerce in a connected world. With Amazon dramatically changing the way we shop, consumers are looking for more digital options and e-commerce reliability. Some say the death of retail is already here, and shoppers are opting for e-commerce and same day delivery. Today, nearly 80% of Americans are interested in shopping via connected devices, despite data safety and security concerns.

Ian Lurie

Ian is the CEO & Founder of Portent, Inc. and leads “a scary-smart team at an Internet marketing company.” In addition to managing Portent, he teaches, trains and manages his leadership team and speaks at conferences to help others in the digital marketing space.

Google and Amazon search results have one thing in common: the higher you rank, the more you sell. Ian’s session looks at how Google and Amazon rank listings, how you can position yourself for success, and what you need to watch for in the future.

The last year has brought about a big change in Google’s rankings and how e-commerce retailers are positioning their stores for success. Rank Brain is Google’s name for a machine-learning AI system that helps process search results to help consumers find more accurate results that align with what they’re really looking for. But the urgency to land a first position on Google is still paramount. The first position on Google results on desktop has a 34.36% clickthrough rate

We’re also seeing Amazon refine how retailers are ranked in their own listings. Their A9 algorithm helps connect the data tracked and maximize their RPC. Amazon also tracks actions customers take on Amazon, including where they hover on a page but choose not to click.

Britney Muller

Britney Muller heads up SEO & Content Architecture at Moz. She manages on-site SEO, helps discover digital opportunities, and assists with overall product strategy. She’s also a regular on the digital marketing conference circuit with a focus on data-driven topics.

Britney takes the stage to discuss how search, machine learning, user-technology, and marketing will continue to change rapidly. She gives insights on the tools and executable tactics necessary to adapt to an ever-changing digital marketing landscape. As we come to rely more on artificial intelligence, with 20% of all searches now done by voice, technology like Rank Brain is poised to forever change how we search for and consume content.

Jeff Cohen

Jeff is CMO of Amazon’s Seller Labs. He’s a brand strategist, e-commerce advocate and international keynote speaker. Jeff has leveraged his leadership and problem-solving skills to spearhead the success of startups like CampusBooks.com and TextBooks.com. At this year’s conference, Jeff discusses brand domination on Amazon and “How Existing and Emerging Brands Drive Sales and Win.”

According to reporting from the Verge, Amazon registered the most apparel sales of any online retailer in the U.S. for those 18–34 during 2016, claiming more than double the market share of Nordstrom. It’s not just retail giants competing against each other on the Amazon platform any more – Amazon brands themselves are also serious contenders, so retail brands must learn to see Amazon as a competitor and not just an outlet to sell on. For example, online battery sales are a $113 million market. Ninety-four percent of those online battery sales take place on Amazon, with the Amazon Basics brand of batteries now accounting for one-third of those sales.

John Lawson

John will discuss how to increase ranking and visibility for your products on Amazon at “Facebook Product Launch Workshop: A Complete Blueprint for eCommerce.”  

If you need to increase conversions and win the buy box, or you’d like to build a customer list from your Amazon buyers to market to directly, this session is for you. The bottom line is, customer acquisition is critical to your Amazon business success.

Your business thrives when you sell more products and get higher sales rankings. While it can seem hard, the real truth is that it’s super simple to set up and optimize a repeatable Amazon product launch. You just need to understand how to establish a few easy processes, and you’ll have a constant marketing funnel bringing you buyers on autopilot. You’ll learn exactly how to build a product sales funnel from scratch.

John shares:

  • How to figure out what your market REALLY wants so you can sell it to them.
  • The super-simple funnel formula that will get you a steady stream of solid sales.
  • All of the automation tools to make it all work while you sleep.

Tim Davies

Tim is an e-commerce strategist and solution provider, and has served as a consultant for online retailers. He currently works for ZELLIS in Melbourne where he helps tailor whole-business consulting for online retailers to take their business to the next level.

Tim is also the President of PeSA Australia, where he helps improve opportunities for the Australian eBay seller community. He also holds expertise in omni-channel retailing.

Tim will discuss how to grow a solid business on eBay. With around 70 million unique visitors a month in the U.S. alone, eBay is one giant shopping mall; however, it’s often overlooked in favor of Amazon. Tim talks about being found, selling more and attracting repeat customers on eBay.

Opportunities on eBay are still huge, with one eBay superstar, Linda Lightman, earning $25 million a year selling on the platform. According to eBay, there are 11 million searches per hour, 190,000 searches per minute and 3,000 searches per second on the site. In 2016, eBay Inc.’s e-commerce platforms connected millions of buyers and sellers around the world across billions of transactions, leading to total GMV of $84 billion.

Shoppers also bring the same habits and trends from Amazon to eBay. And more than half of eBay buyers are shopping via multiple screens. They’re using the eBay app for iPhone, iPad, Android, Blackberry and Windows devices, and smartwatches.

Jim Banks

Google Adwords and Facebook Ads expert Jim Banks heads up Spades Media to manage advertising campaigns for businesses on PPC platforms, including Google Adwords and Bing. He’s also experienced in running social media marketing campaigns and lead generation.

Jim has a background in buying media on Facebook and other social media platforms, including LinkedIn and Instagram. He thrives in an advisory capacity to help startups scale large PPC campaigns and social media advertising. At the Retail Global Conference, Jim will explore how to master the art of buying for online retailers with paid traffic.

Mobile spending and social media ad campaigns are on the rise. Studies are now showing that by 2019, mobile advertising will represent 72% of all U.S. digital ad spending. According to research from Wordstream, 64.6% of people click on Google ads when they are looking to buy an item online. However, despite the rise in social media traffic, paid search is still an effective way to get clicks, even with a #1 organic ranking.

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