Resource/Ammirati, a digitally led creative agency, is part of IBM Interactive Experience (IBM iX), the world’s largest digital agency network. Resource/Ammirati needs to extract complex data in order to help marketers including Birchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle and Victoria’s Secret build brand belonging, cultivate customer relationships, fuel social impact and drive growth.
On behalf of their clients, Resource/Ammirati needs to analyze search and review data from Amazon.com. Even though this data is freely available, the task of extracting this data is difficult and was not being leveraged.
Resource/Ammirati looked to Import.io to easily extract complex data from Amazon.com without the need to write any code. This data is analyzed looking at sales, traffic and conversion rates. This led to Resource/Ammirati clients gaining insights into what customers are saying about them in reviews, what they are saying about competitors, and how the changes in search rank and sales traffic relate to performance.
“The results speak for themselves. Our clients are extremely happy with the visibility we now provide using Import.io”, says Dustin Bowden, Senior Analyst for Measurement and Analytics at Resource/Ammirati.
Import.io delivers a SaaS product that enables users to convert the mass of data on web sites into structured, machine readable data with no coding required. Our highly efficient and scalable platform allows customers to process 1,000s of URLs concurrently or on a schedule and gain access to millions of rows of data that they use for hundreds of different use cases.