“It is mission critical for us to be able to understand market prices in real time and have access to updated global product data – and we wouldn’t be able to do it without Import.io.”
– Chief Technology Officer
THE CHALLENGE
With no way to access or purchase a unified database of market data for the lines they sell, an online luxury retailer uses Import.io to aggregate product descriptions and real time market pricing data to build and maintain their own product catalog and become the authority on global market data. The data from the catalog then fuels a user-friendly global online shopping interface for the consumer.
THE SOLUTION
This luxury retailer turned to Import.io to help them
secure the data that fuels a highly unique data catalog
not available anywhere else. By collecting data from thousands of global sites this luxury retailer can understand the attributes of each product they sell, as well as gain visibility into important consumer trends such as which products are in fashion or going out of fashion. The breadth of the sources being leveraged spans such a wide array of economic regions that the data they capture also fuels a historical pricing perspective that is unique to their business.
THE RESULT: AUTOMATED, MISSION CRITICAL BUSINESS INSIGHTS
Today, the company has established themselves as the authority for pricing and market data in their market. By leveraging Import.io they have a direct line of sight to
both historical and current pricing and availability on a regional basis and can update the data in real-time. As web technologies continue to evolve, this luxury retailer feels confident in their web data integration infrastructure and ability to auto-scale as the market continues to grow.
WEB DATA DRIVING DYNAMIC PRICING DECISIONS
“With Import.io, we can aggregate competitive pricing from hundreds of websites around the world to not only guide informed and dynamic pricing models, but to also build a pricing history. It’s important to understand the historical pricing of luxury goods to know how the value changes over time, and plan accordingly.”
HIGHLIGHTS
- Creation of a unified data set that did not exist before
- Automated data collection that had historically been a laborious manual process
- Use of an easy-to-use cloud based solution rather than a complex install-based tool
- Powerful yet intuitive UI made the solution easy to get started and use without requiring the specialized skillsets of software engineers
- Integrated workflows that trigger further automation with their internal systems via API and CSV endpoint downloads
ACCESS TO REAL-TIME PRODUCT DATA
“As an online retailer, we need to have a thorough grasp on product data for dozens of brands and hundreds of products to understand consumer demand and pricing dynamics on a global scale. Import.io empowers us to have access to accurate and current data on a global scale.”