When it comes to online marketplaces, Amazon may not be the only game in town for online retailers, but it’s close—with the Seattle-based company now accounting for close to half of all online retail sales. For retailers operating in this massive marketplace, data is quickly emerging as the key competitive differentiator.
In this series, we will show several ways that retailers can leverage Amazon data to gain the insights needed to make more informed decisions, gain an edge over competitors, and maximize sales and profits.
Monitor product rankings using Amazon data
Product ranking is another critical determinant of success in the Amazon Marketplace. Understanding where your products appear within categories and for specific searches is vital in establishing optimal pricing and packaging strategies.
Several factors contribute to Amazon’s calculation of what products a customer is most likely to buy, including:
- Positive customer reviews
- Quality of images
- Competitive pricing
- Relevancy to search terms
- Completeness of description and specifications
These are all factors in your control, so knowing how you rank will help you improve your listing and thus improve your ranking. Import.io lets you track the rankings overtime and be alerted to when products move up or down.
Once you have this data, you can look at products with higher rankings to see what they are doing. Also, you can find key search terms to include in your description and make other changes to move your products higher.
Some retailers use product popularity data from Amazon to organize their own online marketplaces. If consumers land on your site and see what they want at the top of the page, they are more likely to buy from you.
How Import.io gets Amazon data
Import.io makes it fast and easy to extract current rankings for a given search or category. Then, with the solution’s change reporting, you can run reports that notify you how these rankings change over time. You can elect to establish hourly, daily, or weekly change reports, so you’re assured of getting the timely intelligence you need to assess and refine your strategies and tactics.
Join us for a webinar on Tuesday, February 13 at 10:00am Pacific (1:00pm Eastern, 6:00pm GMT)!
Harnessing the Power of Amazon Web Data
Amazon now accounts for close to half of all online retail sales. For retailers operating or competing in this massive marketplace, data is quickly emerging as the key competitive differentiator. In this webcast, find out how your team can maximize the potential of Amazon web data. Find out how you can gain the insights needed to make more informed decisions, gain an edge over competitors, and maximize sales and profits.