The online travel industry is experiencing a major transformation, mostly due to technological advancements and digital trends. The entire consumer travel buying experience is now through the web. Quick and convenient bookings, rise in customers’ trust in online payment, and ability to easily compare various available travel options are major factors expected to drive growth of the global online travel booking market.
To attract an online customer, you’re not just trying to gain a ticket or room sale. You’re gaining the opportunity to engage with a customer throughout their travel experience, to upsell or cross-sell them higher-margin services, and ultimately, their loyalty.
For online travel providers, data represents a key strategic differentiator. Since the entire consumer travel buying experience is now through the web, that means access to timely, high quality web data to drive business decisions. Using web data, travel companies can discover the hottest travel destinations and understand traveler’s origins and preferences and use that information to optimize revenue management, eliminate revenue leakage, track pricing and occupancy rates and identify where to focus on marketing and promotional efforts.
Leveraging web data can improve competitive standing and increase market share by optimizing pricing strategies. Extract hotel reviews, travel & hotel price, room availability, hospitality websites and know every detail about their offerings and pricing. Recently, the vacation rental and room sharing industry are experiencing explosive growth and is expected to surpass the hotel industry by 2020. Now you can easily compare rates and charges from vacation rental properties by collecting all the necessary data points to maximize revenue.
Web data is transforming the travel industry. It drives the right decisions and deliver positive business outcomes. See how Web Data Integration can change your business. Join our webinar and hear some real world examples of how online travel companies are using web data to transform their business.