“Import.io is instrumental in helping us continue to improve the quality of our market intelligence database for our clients.”
A financial services firm has greatly expanded and continues to add to their market intelligence database in a cost effective and efficient way using Import.io. The firm provides investor relations and retail-focused origination and distribution services to the investment management industry throughout North America. Leveraging technology and a comprehensive databases of the North American retail investment advisor landscape, the company has become a leading investor relations firm.
Market Intelligence Database
The company maintains a proprietary market intelligence database of over 300,000 U.S. and Canadian retail brokers. To meet client needs and retain its competitive edge, the company must not only keep this database up to date, but also continue to expand it.
Expedited Database Maintenance
To expand and maintain their market intelligence database, the company relies on Import.io. “Before we engaged with Import.io, it would take us more than three weeks for a full-time employee to make manual updates to our database. With Import.io, we can do this in less than three days,” said the manager of sales operations at the company.
Mining Rich Data for Database
“Import.io runs in the background, gathering contact information and market intelligence data from websites that can be directly exported to our database. The quality of the data is exceptional,” the manager of sales operations said. “Import.io’s software pulls down thousands of records for us and our spot checks only have found a few errors in cases where a site’s page had an unusual configuration.”
Since engaging with Import.io, the company has been able to significantly expand its market intelligence database. “With Import.io, we have been able to quickly grow our database. In just three weeks, we were able to add 24,000 new records. Without Import.io, it would take a full-time staff person a week to find 3,000 new records. Import.io can find them in only two hours,” said the sales operations manager. “Import.io has opened huge possibilities for us. We would not have even tried that level of expansion without hiring at least two more people.”
More Frequent Database Updates
Working with Import.io, the company has increased the frequency of its big database updates from just once a year to four times a year and continues to enhance its database on a daily basis. “Import.io is instrumental in helping us continue to improve the quality of our database for our clients. We look forward to working with Import.io to expand the depth and quality of our database,” the sales operations manager concluded.