A global communications agency, optimizes client advertising campaigns with data and reporting from Import.io.
With Import.io, the communications agency not only tracks and understands how competitors impact their banking client’s sales, but also gains insight into how property listings across the market impact the demand for home loans.
Data gathered using Import.io includes:
- competitor loan rates
- number of property listings in a market
- number of new property listings added each month
Over time, the agency can tell what type of properties coming on the market have the most impact on home loans and rates. Based on this comprehensive information, they adjust advertising and media campaigns to provide the highest value for their clients.
A Senior Programmatic Trader for the agency understands the value of data for optimizing campaigns and delivering value to clients. He uses Import.io to provide this market and competitor insight. “Import.io is easy to use and integrates with our dashboard. It’s also a very reliable solution to track and understand how competition and market changes impact our client’s home loan sales.”