Data mining vs data collection

Data is the hot new thing, and as such it has spawned a bunch of new terms and jargon, which can be pretty hard to keep track of. To help you sound like a data guru instead of a data noob, I’ll be taking you through some of the terms people tend to get a bit confused about.

One of the most common phrases I hear being used incorrectly is Data Mining. There is a very important distinction between Data Mining and Data Collection. I know they sound like they’d be the same thing, but they’re actually very different.