Today, shoppers can easily check pricing on multiple websites and buy at the lowest price. According to a recent study by Market Track, 80% of respondents said they would compare prices online before making a purchase – whether online or in-store.
Investing 20 minutes to compare pricing of one product on several websites is no big deal for your customers. But, if you are the retailer and you need to compare 100s of products on 100s of websites, manually doing this is not feasible.
Import.io has you covered. The price monitoring platform offers change reports showing what prices have changed and items that have been added or removed from a retail website.
You set up automated reports on all of your competitors’ websites as well as ecommerce sites, such as Amazon and Walmart, to notify you of pricing changes hourly, daily, weekly, or monthly.
Since price clearly drives purchase decisions, you have to nail it every time. Monitoring competitors’ prices and making pricing decisions based on that data will help ensure you remain competitive both in-store and online.