Best Practices for Monitoring Retail Prices and Enforcing MAP
Minimum advertised price (MAP) policies have been around since the early 1900s. However, they’ve perhaps never been more relevant and useful than they are today.
That’s because we live in a world of instant price comparison. Shoppers can get pricing on a product from multiple online sellers with just a few clicks.
Without some type of price floor in place, however, retailers and manufacturers are likely to find themselves in an ugly price war.
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