Web Data Integration: A new source of competitive advantage

Web data provides key indicators into a company’s competitive landscape. By showing the public face of how rivals position themselves and providing early indicators of changing attitudes, sentiments, and interests, web data complements traditional enterprise data in helping companies stay updated on their competitive challenges. The difficulty is that many organizations lack a full understanding of the value of web data, what to look for, and how to manage it so that it can live up to its promise of complementing enterprise data to provide fresh, timely views of a company’s competitive landscape