2022 eCommerce Insights Report
- The importance of web data for brands to grow their online sales
- Why insights into online brand positioning is key, and the under-used data on product pages
- How customer sentiment is guiding brands, and the missed gold mine for customer feedback
- The critical importance of optimizing share of search, and the neglected insight to improve product discovery
To win online brands need ecommerce insights
For the past decade, Import.io has been supplying the data to build cutting-edge ecommerce insights for the largest brands, retailers, and their insight providers. Increasingly, we see three main areas where brands are demanding greater insight – all of which are areas where the eCommerce data itself is being underutilized.
Understanding web data will be key
Brand need to not just understand what insights they need, but how to get the data to answer these key business questions. That means understanding what web data is out there and how to use it. Read our latest report to find out more.