Understanding digital shelf is important to optimise and scale ecommerce you can download a digital shelf data overview below.
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Report
2022 Digital Shelf Insights Report
- The importance of digital shelf insights for brands
- Why insights into online brand positioning is key, and the under-used data on product pages
- How customer sentiment is guiding brands, and the missed gold mine for customer feedback
- The critical importance of optimizing share of search, and the neglected insight to improve product discovery
Report
The data to own a brand’s presence online
- Why content consistency is so important, and the data to monitor to ensure content integrity
- The different pricing data to track to spot MAP violations
- The importance of understanding how brands are being compared online to protect their image
- How to use web data to identify counterfeits, gray goods, and dupes
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